Summary 

The article explores the growing role of digital platforms in the modern global economy. The essence and characteristics of digital platforms, the conditions that give digital platforms flexibility and efficiency in the market are revealed. Key issues that have a positive impact on the social and political environment through digital platforms are listed. For the business model of digital platforms, negative impacts on society are also analyzed, including monopoly aspirations, growing inequality, and privacy issues. The article concludes that digital platforms are striving for universality, and their influence will be further enhanced by the introduction of digital currencies in financial transactions.

Keywords: Digital, Globalization, Business Model, Cryptocurrencies, Facebook, Amazon